The phone call started like this— Caller: "Hi Ken, I'm <her name is redacted to protect the innocent> and I'm your new account executive. Do you have a minute? I want to share with you all the great new stuff we have going on this year." Sound familiar? (more…)
Clean data is hard. Starting with it, maintaining it, and living with it. Having clean data can be the difference between a successful business application implementation and one that struggles. (more…)
It's no secret that controlling the sales process has become more challenging. More often prospects rely on web resources and the opinion of peers in making purchasing decisions. Absent the opportunity to establish one’s unique value proposition, the differentiator becomes price. The logical extension of this scenario is a price...
Prelude Version 2.3.2